2024
Art Direction,
Brand Design
Brand Design
Working alongside the Black Employee Engagement Group at the Utah Jazz, I led the art direction and design of the organization’s 2024 Black History Month Campaign.
Drawing inspiration from Victor Hugo Green’s “Green Book”, we crafted a look and feel that both elevated Black culture and showcased it’s history.
The campaign came to life across in-arena video, social media, a pop-up bazaar and zine that highlights local Utah, Black-owned businesses.
Drawing inspiration from Victor Hugo Green’s “Green Book”, we crafted a look and feel that both elevated Black culture and showcased it’s history.
The campaign came to life across in-arena video, social media, a pop-up bazaar and zine that highlights local Utah, Black-owned businesses.
2024
Art Direction,
Brand Design
Brand Design
In 2023 the Utah Jazz launched their own direct-to-cosumer streaming platform, Jazz+.
Under the direction of Ty Andrews, I developed produced all promo assets for the platform
Art Direction: Ty Andrews
Logo Design: Stockton Bermingham
3D Design: Hiro Yasauo
Under the direction of Ty Andrews, I developed produced all promo assets for the platform
Art Direction: Ty Andrews
Logo Design: Stockton Bermingham
3D Design: Hiro Yasauo
2024
Art Direction,
Brand Design
Brand Design
Pluck Flowers is a boutique flower shop owned and operated by Alathea Cantrell in Fort Collins, Co.
I worked with Alathea to create an easy-going brand that represents her unique take on floral arrangements.
I worked with Alathea to create an easy-going brand that represents her unique take on floral arrangements.
2023
Art Direction, Brand Design
Dakota Adventure Supply creates high quality outdoor goods, engineered in South Dakota.
I worked with founders, Jeff Hayward and Paxton Alsgaard, to craft an identity for their heritage inspired outdoors brand.
Featured on branding.board and br.and.ing
I worked with founders, Jeff Hayward and Paxton Alsgaard, to craft an identity for their heritage inspired outdoors brand.
Featured on branding.board and br.and.ing
2023
Art Direction, Layout Design, Photo Editing
Holiday Packs are one of the largest ticket promtions during the regular season for the Utah Jazz.
In 2023, I art directed and prepared all assets for the promotion. The assets were distrubted and formatted for placements on social, website, and out of home.
In 2023, I art directed and prepared all assets for the promotion. The assets were distrubted and formatted for placements on social, website, and out of home.
2020
Brand Identity, Packaging, Web Design, Photography
Brand Identity, Packaging, Web Design, Photography
Skip Day is a hard seltzer brewed and canned by Fernson Brewing Company.
Starting from scratch, I led development of naming, branding, and launching the product alongside Mitch Torbert and Austin Lammers.
We created an identity system that utilizes an extensive, bold color palette that jumps off liquor store shelves and a care-free voice used across social media and print materials.
The final product is an approachable but cheeky brand that has improved Fernson’s depth in product and jumped to their top-selling beverage.
Starting from scratch, I led development of naming, branding, and launching the product alongside Mitch Torbert and Austin Lammers.
We created an identity system that utilizes an extensive, bold color palette that jumps off liquor store shelves and a care-free voice used across social media and print materials.
The final product is an approachable but cheeky brand that has improved Fernson’s depth in product and jumped to their top-selling beverage.
2023
Layout, Type Design
Layout, Type Design
The Winter Gear Awards is an annual feature in Gear Patrol Magazine. The Awards are broken up into 5 categories and showcases 60 products.
Under the Direction of Joe Tornatzky, I built the identity and layout for the 2023 edition. The layout was also adpated for web and featured on gearpatrol.com.
Photos in spread from Black Brick Studio.
Under the Direction of Joe Tornatzky, I built the identity and layout for the 2023 edition. The layout was also adpated for web and featured on gearpatrol.com.
Photos in spread from Black Brick Studio.
2023
Layout,
Type Design
Layout,
Type Design
GP 100 is Gear Patrol’s annual roundup of the 100 best products of the year.
Under the direction of Joe Tornatzky & Paul Naughton, I developed a logo and layout system that encompasses the vast depth of products showcased in this franchise.
Under the direction of Joe Tornatzky & Paul Naughton, I developed a logo and layout system that encompasses the vast depth of products showcased in this franchise.
2022
Layout, Illustration, Type Design
Layout, Illustration, Type Design
Gear Patrol Magazine, produced bianually, showcases high-touch product journalism.
Under the Direction of Sherry Wang & Joe Tornatzky, I contributed to multiple spread designs and photo illustrations for issues 18 & 19.
Under the Direction of Sherry Wang & Joe Tornatzky, I contributed to multiple spread designs and photo illustrations for issues 18 & 19.
2022
Photo Illustration
Photo Illustration
A series of collage pieces made in collaboration with Emiliano Granado for Road & Track’s 2022 Performance Car of the Year.
2022
Art Direction, Branding
Massi creates concrete objects in their studio located in Los Angeles, CA.
I worked with the founders to create a launch identity for their studio.
I worked with the founders to create a launch identity for their studio.
2019
Mural
24’x10’
24’x10’
In 2019, the City of Sioux Falls issued a call for art to inspire and excite the cities residents.
My response to the call was a mural inspired by the City’s recently adopted flag that highlights the town’s namesake falls.
The mural is comprised of 120 hand painted shapes depicted in 12 colors and spans 24 feet wide and 10 feet tall.
My response to the call was a mural inspired by the City’s recently adopted flag that highlights the town’s namesake falls.
The mural is comprised of 120 hand painted shapes depicted in 12 colors and spans 24 feet wide and 10 feet tall.
Ongoing
Merch Design, Screen Print, Photography
Point of Supply is a self-initiated art project.
Through the years, I have created a number of bootleg objects inspired by different artist such as John Baldessari, Ed Ruscha, David Hockney and Andy Warhol.
Through the years, I have created a number of bootleg objects inspired by different artist such as John Baldessari, Ed Ruscha, David Hockney and Andy Warhol.
2019
Mural
28’x10.5’
28’x10.5’
A mural created for Fernson Brewing Company’s taproom in Downtown Sioux Falls.