Brand Identity, Packaging, Web Design, Photography
Skip Day is a hard seltzer brewed and canned by Fernson Brewing Company.

Starting from scratch, I led development of naming, branding, and launching the product alongside Mitch Torbert and Austin Lammers.

We created an identity system that utilizes an extensive, bold color palette that jumps off liquor store shelves and a care-free voice used across social media and print materials. 

The final product is an approachable but cheeky brand that has improved Fernson’s depth in product and jumped to their top-selling beverage. 

2023 Layout, Type Design
The Winter Gear Awards is an annual feature in Gear Patrol Magazine. The Awards are broken up into 5 categories and showcases 60 products.

Under the Direction of Joe Tornatzky, I built the identity and layout for the 2023 edition. The layout was also adpated for web and featured on gearpatrol.com.

Photos in spread from Black Brick Studio.

Type Design
GP 100 is Gear Patrol’s annual roundup of the 100 best products of the year. 

Under the direction of Joe Tornatzky & Paul Naughton, I developed a logo and layout system that encompasses the vast depth of products showcased in this franchise. 

Layout, Illustration, Type Design
Gear Patrol Magazine, produced bianually, showcases high-touch product journalism.

Under the Direction of Sherry Wang & Joe Tornatzky, I contributed to multiple spread designs and photo illustrations for issues 18 & 19.

Photo Illustration
A series of collage pieces made in collaboration with Emiliano Granado for Road & Track’s 2022 Performance Car of the Year.

Art Direction, Branding
Massi creates concrete objects in their studio located in Los Angeles, CA.

I worked with the founders to create a launch identity for their studio. 


In 2019, the City of Sioux Falls issued a call for art to inspire and excite the cities residents.

My response to the call was a mural inspired by the City’s recently adopted flag that highlights the town’s namesake falls.

The mural is comprised of 120 hand painted shapes depicted in 12 colors and spans 24 feet wide and 10 feet tall.

Merch Design, Screen Print, Photography
Point of Supply is a self-initiated art project.

Through the years, I have created a number of bootleg objects inspired by different artist such as John Baldessari, Ed Ruscha, David Hockney and Andy Warhol.

A mural created for Fernson Brewing Company’s taproom in Downtown Sioux Falls.