All-Star 2026
Creative Director: Chris George
Sr. Brand Director: Ben Barnes
Art Director: Evan Richards
Design: Kylie Larsen, Matthew Kukuk
3D Design: Doug Spice, Ethan Hendricks, Hiro Yasuo
Sr. Brand Director: Ben Barnes
Art Director: Evan Richards
Design: Kylie Larsen, Matthew Kukuk
3D Design: Doug Spice, Ethan Hendricks, Hiro Yasuo
Crafted by the climb. Mountains forge All-Stars.
For the 2026 Utah Jazz All-Star campaign, our objective was to evolve the Mountain Basketball narrative into a platform that could credibly position our players within the national All-Star conversation while remaining unmistakably Jazz.
Drawing from established brand language from ticketing campaigns, we developed the line: Crafted by the climb. Mountains forge All-Stars. The statement reframed Mountain Basketball not just as geography, but as a developmental advantage — positioning growth, resilience, and progression as core to the Jazz identity.
Visually, we extended our season look and feel by extracting chrome and granite textures directly from our brand guidelines. The result was a hero device: a chrome star emerging from black granite. This centerpiece allowed us to unify all campaign touchpoints under one recognizable visual anchor.
For the 2026 Utah Jazz All-Star campaign, our objective was to evolve the Mountain Basketball narrative into a platform that could credibly position our players within the national All-Star conversation while remaining unmistakably Jazz.
Drawing from established brand language from ticketing campaigns, we developed the line: Crafted by the climb. Mountains forge All-Stars. The statement reframed Mountain Basketball not just as geography, but as a developmental advantage — positioning growth, resilience, and progression as core to the Jazz identity.
Visually, we extended our season look and feel by extracting chrome and granite textures directly from our brand guidelines. The result was a hero device: a chrome star emerging from black granite. This centerpiece allowed us to unify all campaign touchpoints under one recognizable visual anchor.