![](https://freight.cargo.site/t/original/i/e13a7d8b905ef557e801920f8cf7c84db2847c5f638bbba8906b0ed6d202fe2e/Can-Backdrop.png)
2020
Brand Identity, Packaging, Web Design, Photography
Brand Identity, Packaging, Web Design, Photography
Skip Day is a hard seltzer brand brewed and canned by Fernson Brewing Company.
Starting from scratch I led development of naming, branding and launching the product alongside Mitch Torbert and Austin Lammers.
Our goal throughout the project was to create a seltzer that had more fun. We accomplished this through an identity system that utilizes an extensive, bold color palette that jumps off liquor store shelves and a care-free voice used across social media and print materials.
The final product is an approachable but cheeky brand that has improved Fernson’s depth in product and jumped to their top-selling beverage.
Starting from scratch I led development of naming, branding and launching the product alongside Mitch Torbert and Austin Lammers.
Our goal throughout the project was to create a seltzer that had more fun. We accomplished this through an identity system that utilizes an extensive, bold color palette that jumps off liquor store shelves and a care-free voice used across social media and print materials.
The final product is an approachable but cheeky brand that has improved Fernson’s depth in product and jumped to their top-selling beverage.
![](https://freight.cargo.site/t/original/i/6952c7d8a124cd084012cb253635dc803963ba3433feb17cb895de181c79f634/Skip-Day-Logo.gif)
![](https://freight.cargo.site/t/original/i/33a88d338d84edaa32a83ff1d776c5228972947e147d42fba560f43d2d4bb2c8/Glamour-Shots.png)
![](https://freight.cargo.site/t/original/i/57bd7c8a00b8ff0e2b0a758fc20be3e6cc53bba050c442b3d34dd21865f33f21/Can-breakdown.png)
![](https://freight.cargo.site/t/original/i/e788d7ec65b242f1a54fa5eae265769e089b9f5256a282ace97f89d6df3db234/Label-Layout.png)
![](https://freight.cargo.site/t/original/i/209381f41f9c1d151bc6a8809e0d0c0b4e981e2f47b437eedb4555ee30e297c1/Skip-Day-Web.png)
![](https://freight.cargo.site/t/original/i/4ac6b5cc0a666e3f1bae73a881000f4dc36a6d968d0789525b750f07ba4c7a85/Skip-Day-Social.png)
![](https://freight.cargo.site/t/original/i/61492104073d4f6a31e26ab3f239ca569d0831d01e9dad23f60ac46da24988b5/Poster-Mock-Up2.png)