Brand Identity, Packaging, Web Design, Photography
Skip Day is a hard seltzer brand brewed and canned by Fernson Brewing Company.

Starting from scratch I led development of naming, branding and launching the product alongside Mitch Torbert and Austin Lammers.

Our goal throughout the project was to create a seltzer that had more fun. We accomplished this through an identity system that utilizes an extensive, bold color palette that jumps off liquor store shelves and a care-free voice used across social media and print materials. 

The final product is an approachable but cheeky brand that has improved Fernson’s depth in product and jumped to their top-selling beverage.